About Humane Business

The humans behind Humane Business.

Two founders who run everything they teach in their own business. A circle of advisors who keep the work sharp. And the community's resident tech crew. Meet the people.

The Founders

Rosario & Colin

We built Humane Business because we believe AI should multiply what people can do, not replace what makes them valuable. Everything we teach runs in our own business first.

Rosario Londono

Rosario Londono

Co-Founder

Systems Thinker & Executive Innovation Coach who empowers leaders to take agency and create better futures with kindness, and enthusiasm.

With decades of experience across corporate innovation, human development, and systems leadership.

Rosario integrates strategic foresight and quantum mindset to help leaders and teams expand their perception of reality and activate transformation from the inside out.

Colin Scotland

Colin Scotland

Co-Founder

Built a seven-figure business. Lost everything when it collapsed. Built back with several six-figure ventures. Co-founded a successful school and multi-academy trust in the UK. Spent 12 years as a marketing coach. All before generative AI existed.

Colin knows what it takes to build something real. And what it costs when the foundation isn't solid.

His focus now: helping organizations adopt AI in ways that strengthen the foundation rather than hollow it out.

The Advisors

A circle of advisors

Humane Business is shaped by leaders across innovation, foresight, technology, and human development. They challenge our thinking and open doors for the businesses we serve. We are introducing them here as they come on board.

Peter Edmund Johnson
Peter Edmund Johnson
Frontier AI Evaluator & Foresight Strategist

Peter evaluates frontier AI models for Scale AI and Mercor and advises institutions on AI governance and adoption. A former U.S. diplomat, he founded The Ayadee Foundation and its foresight practice, Blue Shift Labs, designing leadership programs across Africa, the Middle East, and Latin America. His doctoral research examines how work itself is being reorganized.

Vera Futorjanski
Vera Futorjanski
Entrepreneur, Investor & Founder of Beyond

Vera is a serial entrepreneur, angel investor, and keynote speaker, and the founder of Beyond, a global community connecting women leaders across cultures and industries. She led 500 Global's Middle East operations and served with the Dubai Future Foundation inside the UAE Prime Minister's Office. A World Economic Forum Expert and UN Innovation Expert who has lived in ten countries, she advises governments, investors, and founders on innovation and emerging markets.

Kenneth Kelly
Kenneth Kelly
Co-Founder & AI Lead, Counselling Tutor

Kenneth is the Co-Founder and AI Lead of Counselling Tutor and a founding member of the AI Expert Reference Group in Counselling and Psychotherapy. A qualified counsellor, clinical supervisor, and educator, he is the author of Ethical AI Practice and Basic Counselling Skills, and co-author of Online and Telephone Counselling. Through Counselling Tutor he has supported thousands of practitioners in the UK and internationally.

Sandra Baer
Sandra Baer
Smart City Strategist & CEO of Personal Cities

Sandra is a smart city professional who inspires city leaders to think differently and take bigger, bolder actions that create equitable, livable, sustainable communities. She leads Personal Cities, is Brand Ambassador for SmartCitiesWorld and a three-year Master of Ceremonies of its London summits, and serves as Smart City Chief for Urban Icon Global. In times of uncertainty, she believes trusted relationships and responsible, advanced technology give us the confidence and courage to create a humane life.

The Geek Corner

Our resident builders

Every community has the people everyone turns to when something will not work. Ours have a name. The Geek Corner is a volunteer crew of self-taught builders inside the Humane Business community who test the tools, run the experiments, and help members get unstuck. This page is our public thank you.

Peter Edmund Johnson
Peter Edmund Johnson
Frontier Model Evaluator

The same Peter from our advisor circle. His day job is evaluating frontier AI models for Scale AI and Mercor, so when a tool misbehaves, he is the first person we ask.

Dan Loch
Dan Loch
President, Revenue Cycle Solutions & Ascend Solutions

Dan brings more than twenty years of IT and business leadership, including over a decade in healthcare, medical billing, and revenue cycle technology. A systems engineer with a master's in software engineering and an MBA, he previously led EZClaim and Eye Cloud Pro, so he knows what it takes to ship software people rely on.

Announcing soon
Geek Corner

Want to build with us?

The Accelerator is where business owners learn to put AI to real work across their team. The Advisory is for work that needs our hands on it.